The Maine Windjammer Association
Client: The Maine Windjammer Association (MWA)
Overview: KDK Designed a new logo, tagline, stationery package, online banner ads for MWA. We also set-up and planned their social media and public relations outreach and created a cutting-edge website with a Content Management System, and an “Expedia-like” database to help guests choose their cruise.
Goals: To increase reservations for the 8-boat fleet, or as the captains say, “Put “butts in boats,” by updating the look and web functionality highlighting this spectacular fleet of schooners. The Maine Windjammer’s brand persona and web presence were as outdated as the historical vessels that it is comprised of. The Association’s brand didn’t adequately portray the great beauty and majesty of the fleet and needed a complete overhaul to bring them up to date and help entice the next generation of guests.