Natural Resources Council of Maine
Client: Natural Resources Council of Maine (NRCM)
Overview: KDK has worked with NRCM over the last few years on a wide variety of marketing/branding initiatives. These include a brand/communications audit and survey of members that resulted in a complete overhaul of graphic standards and outreach materials. This effort included templates for brochures/e-cards to be designed in-house, as well as design of digital ads, a calendar, and a recent Capital Campaign case statement.
Goals: With multiple internal programs and an aging group of supporters, it was time to streamline and update NRCM’s messaging and overall look and feel to help unite the overall mission to protect Maine’s environment and appeal to a broader audience.