MCD Public Health
Gonorrhea Education Campaign
Client: MCD Public Health (Gonorrhea Education Campaign)
Overview: After a significant outbreak of Gonorrhea, we created info cards, posters, bar coasters, an online campaign (Google AdWords and Facebook) and a web landing page in concert with Maine’s Department of Health and Human Services.
Goals: To educate women 20-29 (primarily) and men (secondarily) in the Lewiston area about the symptoms of Gonorrhea and encourage those who have had unprotected sex to get screened.
There had been a 314 percent increase in gonorrhea cases in the Lewiston area, prompting the public health education campaign. Within the limited geography, our campaign was extremely successful: Each Facebook ad garnered over 85,000 impressions, but more importantly, was seen an average of 5.4 times by our target audience. Following our campaign, reported cases of gonorrhea in Androscoggin County dropped by more than 50 percent! The program continued to be so successful that materials have been reprinted twice.