Rocktide Inn & Restaurant
Client: Rocktide Inn & Restaurant
Overview: Update/design Rocktide Inn’s logo, tagline, stationery package, menus, brochure, print ads, professional photo shoot and new website. Also manage, plan and monitor their social media.
Goals: To drive business back to Rocktide after several lagging years through a complete rebrand/update to the brand persona as ownership transferred to the next generation. When Rocktide Inn and Restaurant approached KDK, they had just undergone a major transition with the death of the original owners and the subsequent handing down of the business to the next generation. After 45+ years under the same (quite elderly) management, the business needed a complete overhaul to bring them up to date and begin to build back up visitors. This meant not only a revamp of the property, rooms and menus, but also the look and feel of the brand.